Marketing Theories Of Marketing Theory - 859 Words

Furthermore, there is marketing theory that may provide insights in to help play construct by children. Everyday people are bombarded by messages, and each one fights to stay in people’s mind. The main element for a product to be successful is if people believe that they need the product. Companies use lots of techniques to persuade its consumers to buy its products such as advertisement. Marketers consider that a good advertisement will grab the attention of consumers and will make them buy a specific product. Effective advertisements should be memorable, entertaining and, grabs the attention of the consumer. Several techniques have been developed throughout the years that cover the characteristics that I mentioned above. With the time and technology, the world of advertising has become more and more competitive. However, marketers still use the same principle that was created in the late 1800s. In 1898, Elias St. Elmo Lewis created a framework that defines the phases of consumer awareness and behavior (Ash, Ginty, Page, 2012). Lewis stated that most of the companies incorporated this framework in their marketing plan because this framework will increase the amount of consumers for their product. Initially, this framework was created to be used as a sales approach strategy. Nowadays, this framework can be used for almost everything. This framework is called AIDA model. The AIDA â€Å"is in fact an acronym for attention, interest, desire and action and describes a cognitiveShow MoreRelatedMarketing Theory And Marketing Concepts1469 Words   |  6 Pagessome sort of theory and concept. This assignment will be looking at the marketing theory and marketing concepts which are portrayed in the traditional marketing literature, and how they have limited application in guiding small business marketing practice. Marketing plays a vital role not only in developing, producing, and selling products or services, but also in guiding recruiting labors and raising capital. Although it can be said that successful entrepreneurs undertake marketing in unusual waysRead MoreThe Marketing Of Green Marketing Theory Essay1660 Words   |  7 PagesGreen Marketing Theory Since the 1970s, non-mainstream marketing concepts have started challenging traditional mainstream marketing concepts. For example, traditional marketing strategies resulted in over-exploitation, waste of resources and enterprises ignored environment deterioration. Under such strategies, enterprises only concern profit but ignores harms to consumers’ health and destroys the balance of environment. Because of these, the marketing theoretical circle started a serious discussionRead MoreThe Quest Of A Marketing Theory801 Words   |  4 Pagesquest of a marketing theory, where to frame the present proposal, has ended up with an interesting tour through the evolution of the marketing theory. So that, before arriving to a definition of marketing that will eventually help this proposal to clearly state its goal, it merits to mention some considerations about the process that has hitherto led us. The majority of business related disciplines started to consolidate in the first decades of the 20th century (Drucker 2008), so marketing did. HoweverRead MoreTheory of Social Marketing5832 Words   |  24 PagesTheories and Models in Social Marketing Reference: Lefebvre, RC (2000). In PN Bloom GT Gundlach (Eds.), Handbook of Marketing and Society, Newbury Park, CA: Sage Publications. Theories and models for social marketing abound, with little formal consensus on which types of models for what types of social problems in what kinds of situations are most appropriate. In defining what social marketing is, many authors include the notion of exchange theory to link it to its marketing roots (e.g., KotlerRead MoreTheory of Motivation in Marketing1954 Words   |  8 PagesIntroduction Any fundamental knowledge about marketing should consider the fact that this process involves various psychological underpinnings, including motivation. The theory of motivation in marketing does not only pertain to a single theoretical construct, but to a number of premises that explain how marketers may respond to the motivational needs of consumers. Consumers purchase products and patronise services depending on how those products respond to their basic biological needs or to psychologicalRead MoreMarketing Theory and Example7270 Words   |  30 PagesTopic : Marketing. 1.introduce to marketing. The major purpose of marketing is to recognize the individual and societal needs. If a product is produced without consumption, it will not be able to bring any profits to the manufacturer. Therefore, the brief definition of marketing is to evaluate people’s needs profitably. In 1985, the American Marketing Association defines marketing as follow: Marketing is the activity, set of processes for creating, communicating, delivering, and exchanging offeringsRead MoreHistorical And Current Marketing Theories1467 Words   |  6 PagesHistorical and Current Marketing Theories: A Comparison and Contrast Analysis How are companies such as Ford, Wal-Mart, Apple, and Nike implementing branding as a form of marketing? According to Wagner (2013), businesses have five factors that may cause failure: lack of dialogue with the customers, lack of differentiation, inability to communicate value propositions, weakening of leadership, and failure to have a successful business model. Operating a business can be challenging and rewarding.Read MoreEssay on Foundations of Marketing Theory1964 Words   |  8 PagesMarketing has evolved since the olden days when people used to trade with goods for goods. This led to the introduction of the trading centers where people could go and exchange their goods with others and mostly the agricultural products. The theory of marketing explains how the market came into existence and the various means in which the marketers, the producers, the sellers and the consumers ensure total satisfaction. In this essay different subjects concerning the fundamentals of marketing t heoryRead MoreMarketing Theories Applied, And Calculations Essay1630 Words   |  7 PagesMarketing Theories Applied, and Calculations Return on Investment with Social Media Marketing While these mobile opportunities were enticing, Ms. Bornstein still had to make a business case to Suliteanu. It would be necessary to define key metrics to measure the success of social media, video, and mobile for 2011 and beyond, as part of her long-term strategy for Sephora’s online media spending. To measure its return on investment, Ms. Bornstein reviewed a Third Party Social Media Evaluation FrameworkRead MoreApplication Of Marketing Mix Theory1701 Words   |  7 PagesApplication of Marketing Mix Theory to a Product Ali Tayeb Leeds Business School Module: Foundation for marketing Course leader: Neil Richardson Executive Summary The starting point of marketing activity is the analysis of market opportunities, followed by the selection of target markets, development of marketing mix and implementation of marketing activities. The paper is aimed at the explanation of the crucial concepts

`` The Lesson `` By Tony Cade Bambara - 1987 Words

If all your friends jumped off a bridge, would you do it too? Throughout the ages, how many times have parents bellowed these words? Although the question is dreadfully annoying to most children, it is designed to make them think about their individuality and the dangers of conforming. Today, more than ever, with the use of social media, our society is under pressure to conform. With the creation of Facebook and Twitter, our goals are to be friended, liked, followed, and accepted. Is our nation in danger of becoming lemmings? According to an entry in Urban Dictionary written by Aegis Kleais, a lemming is [a] derogatory term used to reference a person who seemingly does not possess any form of individual thought and instead mindlessly follows the behaviors and actions of the masses. Fortunately, short stories such as Tony Cade Bambara s The Lesson (1972) and Langston Hughes Salvation (1940) remind us of both the positive and negative effects of how an individual deals with group conformity and social pressure. The Lesson is a story of a close-knit group of children from impoverished Harlem, New York who are taken on a field trip to learn about economic inequality. In Salvation, Hughes recalls his experience of religion as a young child, particularly an intense religious revival. Through the use of setting, characterization, and irony, both authors show the importance of standing up for one s self regardless of social pressure. In eachShow MoreRelatedThe Use of Symbolism to Foreshadow the Future in Kate Chopins The Story of an Hour and Toni Cade Bambaras The Lesson1673 Words   |  7 PagesThe Use of Symbolism to Foreshadow the Future in Kate Chopins The Story of an Hour and Toni Cade Bambaras The Lesson Often authors use signs to foreshadow events that will happen in the future in their stories. For example an author might write As he was walking down the dark eerie path dark skies began to form . Here the writer uses a usually negative sign to foreshadow a negative future. This is the most common way for authors to foreshadow in a story, but it isnt the only way. In someRead MoreThe Lesson Essay1114 Words   |  5 Pageshas become merely a starting point in life, and where somebody ends up is decided by his or her determination. Through its plot, characters, and use of certain symbols, Tony Cade Bambaras short story The Lesson suggests this same idea—that a person can break free of the inequality of a social class. The plot of â€Å"The Lesson† contributes to its theme of freeing ones self from a social class. A group of New York City kids, but particularly the narrator, Sylvia, believe that they are better

Against same sex marriages Essay Example For Students

Against same sex marriages Essay NATIONAL JOURNAL OF SEXUAL ORIENTATION LAW VOL. 1, ISSUE 1 Mary Sylla, editor (emailprotected) A (Personal) Essay on Same-Sex Marriage Barbara J. Cox Professor California Western School of Law _________________________________________________________________ Very little since Stonewall, and the break from accepting the status quo that those riots symbolize, has challenged the lesbian and gay community as much as the debate we have had over the past several years on whether seeking the right to marry should be the focus of our communitys efforts, political influence, and financial resources. As is often true in most such political debates, both sides to the debate make important arguments about the impact that the right to marry will have on each member of our community, on the community as a whole, and on Arguing against same-sex marriage in her article, Since When is Marriage a Path to Liberation?, Paula Ettelbrick believes that it will not liberate lesbians and gay men but will make us more invisible, force assimilation, and undermine the lesbian and gay civil rights movement. She also argues that it will not transform society into respecting and encouraging relationship choice and family diversity, which are primary goals of that civil rights movement. Ruth Colker in Marriage echoes Ettelbricks concerns, arguing that rather than expanding the couples who can marry, we should change the institution of marriage to eliminate its marriage-dependent benefits, so that people will choose it for symbolic, rather than legal or utilitarian, reasons. She also recognizes the class-based assumptions inherent in the marriage debate, realizing that for most poor people, marriage offers few economic advantages. Nitya Duclos examines four reasons advanced for same-sex marriage (political reform, public legitimation, socioeconomic benefits, and safeguarding children of lesbian or gay parents) in her article, Some Complicating Thoughts on Same-Sex Marriage. She concludes that the effects of allowing same-sex marriage will not be felt uniformly throughout lesbian and gay communities and questions whether it will exacerbate differences of power and In a companion piece to Ettelbricks, Thomas Stoddard, in Why Gay People Should Seek the Right to Marry, while recognizing the oppressive nature of marriage in its traditional form, believes that lesbians and gay men should be able to choose to marry and the civil rights movement should seek full recognition of same-sex marriages. His three reasons for pursuing this right are the practical advantages associated with marriage-related benefits, the political reason that marriage is the issue most likely to end discrimination against lesbians and gay men, and the philosophical explanation that lesbians and gay men should have the right to choose to marry and that providing that right will be the principal means toward eliminating marriages sexist Nan Hunter, in Marriage, Law and Gender: A Feminist Inquiry, argues that legalizing lesbian and gay marriage will destabilize marriages gendered definition by disrupting the link between gender and marriage. She analyzes both marriage and domestic partnership against the feminist inquiry of how law reinforces power imbalances within the family and views same-sex marriage as a means to subvert gender-based power differentials. Mary Dunlap finds that same-sex marriage is constructive when lesbians and gay men are encountering gay-bashing resulting from Bowers. She examines the values underlying the push for same- sex marriage (such as equality, autonomy, fairness, privacy, and diversity) and encourages expansion of the marriage debate outside legal circles. One way to expand this debate is to read the interviews of lesbian and gay couples, some of whom have chosen to have public ceremonies celebrating their commitment and some of whom have chosen to keep their commitment private. The debate continues to rage, as seen from the recent articles contained in the Virginia Law Reviews symposium issue. Without resolving the debate here, it seems clear that obtaining the right to marry will drastically impact the lesbian and gay civil rights movement. My response to the debate is best expressed in the following short (and personal) essay, explaining the vital political change that can result from the simple (and =19es, I know that weddings can be heterosexual rituals of the most repressive and repugnant kind. .u64207ae0008e9952702f04b03e3a146d , .u64207ae0008e9952702f04b03e3a146d .postImageUrl , .u64207ae0008e9952702f04b03e3a146d .centered-text-area { min-height: 80px; position: relative; } .u64207ae0008e9952702f04b03e3a146d , .u64207ae0008e9952702f04b03e3a146d:hover , .u64207ae0008e9952702f04b03e3a146d:visited , .u64207ae0008e9952702f04b03e3a146d:active { border:0!important; } .u64207ae0008e9952702f04b03e3a146d .clearfix:after { content: ""; display: table; clear: both; } .u64207ae0008e9952702f04b03e3a146d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u64207ae0008e9952702f04b03e3a146d:active , .u64207ae0008e9952702f04b03e3a146d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u64207ae0008e9952702f04b03e3a146d .centered-text-area { width: 100%; position: relative ; } .u64207ae0008e9952702f04b03e3a146d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u64207ae0008e9952702f04b03e3a146d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u64207ae0008e9952702f04b03e3a146d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u64207ae0008e9952702f04b03e3a146d:hover .ctaButton { background-color: #34495E!important; } .u64207ae0008e9952702f04b03e3a146d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u64207ae0008e9952702f04b03e3a146d .u64207ae0008e9952702f04b03e3a146d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u64207ae0008e9952702f04b03e3a146d:after { content: ""; display: block; clear: both; } READ: The Chosen, By Chaim Potok (1143 words) Essay =19es, I know that weddings historically symbolized the loss of the womans self into that of her husbands, a denial of her existence completely. =19es, I know that weddings around the world continue to have that impact on many women and often lead to lives of virtual slavery. =19es, I know. Then how could a feminist, out, radical lesbian like myself get married a year ago last April? Have I simply joined the flock of lesbians and gay men rushing out to participate in a meaningless ceremony that symbolizes When .

Sex In The Bible Essays - Religion, Human Sexuality,

Sex In The Bible Sex in the Bible For my book report I chose the topic of sex in the Bible. I thought that it would be a very interesting topic because in many churches discussion of sex and sexuality is taboo. I thought that by reading this book I could become more informed of what the Bible truly says on the subject. I also chose this topic because I felt that it would be easier reading a book about the bible on a topic I was interested in. Most subjects pertaining to the Bible are not interesting to the average teenager, and I felt this book would be fun to read. The name of the book was Sex in the Bible by Michael R. Cosby. Cosby discusses five parts of the bible in which sexual relations are discussed. First he discuses the laws that apply to sex in the Hebrew culture according to the book of Dueteronomy. Secondly he discuses the wisdom advice of the book of proverbs. Cosby then discuses the actual act of sex in the book of songs. Next he writes about the topic of sex and sexuality in the synoptic gospels. Final ly he discusses sex in the books of Corinthians and Paul's letters to the Romans. Cosby's goal is to interpret the true beliefs of the early Jews and Christians. The book of Deuteronomy is a book of laws directed for the Hebrew. They are laws given to them by their god Yahweh. The book of Deuteronomy has several rules and laws pertaining to sex. The book was written within a society that was very male oriented. Thus the book makes the assumption that the wife is property of the husband. This did not give the husband the right to treat his wife as a slave, however only he had the option of divorce, and he only had the option of verifying his wife's virginity. The basic two principles behind the laws of sex in Dueteronomy are that: sex was to be only had in the confides of marriage, and that the women must be a virgin going into the marriage. Pertaining to the act of premarital sex, either by free will or by force, the punishment is death by stoning. If it turns out that the women was raped, then that man which committed the crime will be forced to marry the women, and is forbidden to divorce her ever. As far as a women not being pure when she is married, Dueteronomy says that the husband has the right to bring this claim to his new wife's father. If the accusation is true than the women will be stoned to death in front of her father's house. Having an impure daughter was an ultimate disgrace to a father, in that it was his resposibility to prevent that. If the claims turned out to be false then the husband was beat in public and charged one hundred coins to be given to the bride's father. There are also several other topics involving sex that are mentioned Deuteronomy. The act of polygamy is considered an acceptable practice, and in many cases expected. Under Hebrew law if a man died his brother was obligated to take his brother's widowed wife's hand in marriage. If the brother were already married then it would be expected of him to now have two wives. There are two other laws mentioned in Deuteronomy that are seen as sins to Yahweh, but are not punishable by death. Those two acts would be prostitution, and transvestitism (or the act of men dressing like women and vice versa). These acts, although not punishable by death, were seen as sins by God, and anyone who partook in the act of prostitution or transvestitism would be accursed. Moving on, Cosby goes to the book of Proverbs. Proverbs, unlike Dueteronomy, does not dive laws about sex, but rather advice about it. Proverbs is not based on a covenant motif but rather on accumulated wisdom that has resulted from many years of observation. It is similar to Deuteronomy in that it addresses a great number of different aspects of life, but the way it is presented is much different. There is

LVMH Moët Hennessy

LVMH Moà «t Hennessy Advertising We will write a custom essay sample on LVMH Moà «t Hennessy Louis Vuitton specifically for you for only $16.05 $11/page Learn More Illustration of the development of ERP in the organization Statement of scope objectives Company Name: LVMH Moà «t Hennessy Louis Vuitton Line of Business: It sells a variety of luxury products such as wines spirits, fashion leather goods, perfumes cosmetics, watches jewelry, etc. The initiation of Enterprise Resource Planning System Project The LVMH operated for several years and merged with several companies leading to the formation of the present LVMH Corporation. After the merger, the company had a growth and expansion strategy. Now, the LVMH has more than 2,500 stores worldwide. As its retail network is all over the world, the control of information is very important to the company. The Enterprise Resource Planning System may help the company to have a better control of the information so that the compan y may have more competitive advantages (Funding universe 2011). Problems The distribution and maintenance of inventory: As the fact that the company sells luxury products, the distribution and maintenance of inventory is very important to the company. Every year, the company has lots of cost for the damage and the loss of the inventory. A company should take actions to reduce this cost (Funding universe 2011).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Meet customer’s desires in time: Things like fashion can change rapidly. The company needs to know what the trend is now and what the customers’ wants are. As the retails are all over the world, different fashion trend exists in different countries. The company should be able to adjust the change of customers’ desires in time (Funding universe 2011). The negative influences of economic downturn: Nowadays, t he economy is getting worse. Less people are willing to buy luxury products. This may hit the company harshly. Customers and suppliers may be bankrupted suddenly without informing the company. The company should keep their information updated to know the change of its economic environment (Funding universe 2011). Monitoring of employees: The Company now has more than 80,000 employees, 77% of whom are based outside France, share Group’s values. The company is aiming to be creative and innovate and aim for product excellence. This requires that the employee of the company should be creative. The employee of product design must have a high sense of fashion trend. Managers must be sure that they are using a qualified person for the job. The company also aims to build a good image of the company. This also requires that employees must be integral and moral. Behaviours like stealing or fraud are highly restricted (Funding universe 2011). Opportunity Reducing costs of damage or loss of inventory: The Enterprise Resource Planning Systems may help the company to keep track of each product. Managers may be able to keep track of their transactions. Fraud may be reduced. Problems of distributing products may be revealed so that managers may take actions to solve problems (Smith and Raspin 2007). Better customer satisfaction: The Enterprise Resource Planning Systems may help the company to acknowledge the change of the fashion trend in time. Designers of the products may be able to make changes of their design in time to meet customers’ desires. The customer satisfaction would be increased. Customers may choose the company over its competitors. Potential customers may become their customers and existed customers may be more loyal to the company (Porter 1985). Get prepared for the impact of the economic downturn: The Enterprise Resource Planning Systems may help the company to get ready for the economic downturn. The systems may help the company to develop clo ser relationships between the company and its customers and suppliers. Sometimes, customers may use the instalment plan to buy products. If they go bankrupt, the company will not get the money.Advertising We will write a custom essay sample on LVMH Moà «t Hennessy Louis Vuitton specifically for you for only $16.05 $11/page Learn More With the ERP System, the company may see this situation in advance and negotiate with the customer to find a way to get the money. And the company must develop close relationships with suppliers as well. Luxury products require high quality materials. It would be difficult for companies to find substitutes in a short time if a supplier told them that he went bankrupt. The ERP Systems may help the company to get prepared for this situation (Smith and Raspin 2007). Better monitoring and controlling of employee: The Enterprise Systems Planning Systems may help the company to get a better internal control of the company. Employee s’ performances may be monitored and evaluated easily with the ERP Systems (Funding universe 2011). Business benefits The Enterprise Resource Planning Systems may help the company to get a better internal and external control. Managers may know what is happening within the company with the ERP Systems. Communications between different departments may become more efficient and direct. The ERP Systems enable the company to keep track of its products. Fraud may be reduced. The costs of damage and loss of inventory may be reduced. Problems of distributing products may be revealed and solved. The ERP Systems also help managers to monitor and evaluate employees’ performances (Birkholz 2004). The Enterprise Resource Planning Systems may help the company to get more competitive advantages. It may help the company to get more customers and increase customer satisfaction. Customers may choose the company over its competitor. The company may also have track of the materials. They may be able to pay their suppliers. In long-term business, this may help the company to develop a better relationship between them and its suppliers. They may be able to get materials with lower price. It also helps the company to reduce its costs (Birkholz 2004). System Capabilities The Enterprise Resource Planning Systems aim to reduce and eliminate the wastage of labor and costs during the manufacturing and selling based on the market’s and customer’s needs so that the internal and external resources can be optimized (Porter 1985).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To managers, the ERP Systems enable them to make responds to any emergencies more efficiently. It also helps managers to make the right decisions and forecast the irregular situations. Managers may be able to communicate with their customers and suppliers more efficiently (Angwin and Smith 2007). To material purchase department, the EPR Systems can help them to make right purchase plans. They are able to purchase right quantity and quality of materials at the right places and time with right price. This may reduce the costs of the products. The information on the materials can be tracked (Smith and Raspin 2007). To inventory storage, the inventory turnover may be increased. Overstock may be reduced or eliminated. The information of the stock can be tracked as well. Managers may be aware of the situation of inventory clearly, directly and easily. Disposal of expired goods can be made in time (Angwin and Smith 2007). To sale department, the ERP Systems may help them to establish custo mers’ files so that the company may develop close relationships with its customer and get feedbacks from them. This may also help to increase company’s customer service. The management of selling may be easier and more efficient for the managers. With the internal sharing of information within the company, other department managers such as manufacturing and product design department can make plans based on customers’ needs. The company may know whether their customers are able to pay the money as well (Angwin and Smith 2007). The ERP Systems enable the company to allocate its resources such as human resources, financial resources, equipments and information to the right department. In this way, the supply chain may be more efficient. The productivity may be increased. The costs may be reduced (Angwin and Smith 2007). Company information The company was established in 1987. Now, it has over 2,500 stores all over the world. The revenue of the company is primarily from Europe, United State and Asia (Funding universe 2011). Business transaction types: The LVMH sells a variety of luxury products. It sells wines spirits, fashion leather goods, perfumes cosmetics, watches jewellery, selective retailing. According to the financial documents of LVMH, in 2011, they sold 174.9 million bottles of wines and spirits (including 55.5million bottles of champagne, 63.5million bottles of cognac, 41.8million bottles of still and sparkling wines and 14.1million bottles of other spirits). They also got 8,712million euro for selling fashion and leather goods, 3,195million euro for selling perfumes and cosmetics, 1,949million euro for selling watches and jewellery, and 6,436million euro for selling selective retailing (Funding universe 2011). Objectives Improving the communication between departments The Enterprise Resource Planning Systems centralize company’s information. All departments share the information. This improves the communication of depar tments. For example, the LVMH focus on luxury products. Sensing the change of fashion trend is very important to the company. The customer service department can get customers’ feedbacks by establishing customers’ profiles. They can know what customers like and what they do not like. They are close to the customers. If the fashion trend has changed, or the products do not please customers, customer service department would know. They can share this information within the company (Angwin and Smith 2007). The product design department would see this information and have a meeting to decide if they should change the design and how to change the design. They make plans and managers decide whether to take the plans or not. Once the new product is sold, customer service can wait and get feedbacks from customers again. This may help the company to gain customer satisfaction and being the leader of new fashion. High efficiency communication between departments enables the comp any to make response to the changes rapidly (Freeman 2010). Improving financial management and cost management In the downturn of the economy, many people go bankrupt including those people who used to be very rich. The LVMH sells luxury products. Part of its customers uses mortgages to buy products. If customers go bankrupt, the company would have lots of bad debts. They cannot get the money. This would make a big loss of the company (Funding universe 2011). Although customer service department has customers’ profile to see if they can pay the money, they may not inform the financial department in time. So the company lost the best chance to reclaim the money. Using the Enterprise Resource Planning Systems, the financial department is able to monitor customers’ pay back as well. This may enable them to take action to deal with those debts in advance (Freeman 2010). The ERP Systems may also improve the company’s cost management. For example, the manufacturing de partment can decide the quantity of products they are going to produce based on the information shared by the customer service. As the fact that the LVMH produce luxury products, the cost of products is higher than other regular products. And due to the reason that the products which are out of fashion are not easily selling and they may end up with being sold at a very low price which make a loss for the company, the company must strictly control the quantity of products they plan to produce. The ERP Systems may help the company avoid purchasing surplus materials. The cost of material may be reduced (Freeman 2010). Establishing a high efficient supply chain The supply chain includes the material supply, product design, manufacturing, products distributing and selling. The ERP Systems centralize all the information from all the departments. One change from the part of the supply chain can be informed to other parts (Angwin and Smith 2007). This enables other parts to make response r apid. The manufacturing and selling of the products can be more efficient than before. The improvement and maintenance of equipments can be reported to the directors directly (Freeman 2010). Feasibility report and relevant to business strategy Technical feasibility ERP system may be effective in the company due to several reasons, for instance, integration of functions. ERP system enables integration of both departmental and individual functions. It also enhances easy tracking of work flow among departments and branches of the respective organization. This is effective in reduction in cost of operation hence increases profit level. Furthermore, it also establishes a unified reporting system within an organization. It can also further be developed and used in the provision of business intelligence services or functions (Angwin and Smith 2007). Therefore, the organization should adopt and effectively implement the system to gain competitive advantage over other companies in the indust ry and achieve its growth strategy at reduced costs. The ERP system is a technological system. This system has been used by other organizations in the past especially those that respond to technological developments and advancements. Since LVMH had effectively implemented website selling, and increased its efficiency. The company can easily implement ERP system and enhance operation. Technology is basically tested before being approved for use. Similarly, ERP system has been tested by developers, and like website selling ERP is workable. Therefore, considering the ERP system is cost effective because it will assist LVMH reduce operation costs, it will be easy to implement it. Furthermore, it is efficient because it increases efficiency in operation (Angwin and Smith 2007). Economical feasibility The ERP system is based on technology. Its implementation requires finances like any other project that an organization may initiate. However, implementation costs may differ due to differen tials in the nature of projects. LVMH has implemented technological strategy in the past, for instance, a website selling. This is an indication that the company is aware of the nature and requirements of implementing a technological system. Furthermore, the company has an overview of the expected costs and time in implementation of such projects because it had implemented a technological system in the past, website selling (Funding universe 2011). Therefore, ERP system may be effectively implemented by LVMH and made operational in the organization. This is because the management of the company may apply procedures they used in implementation of websites selling in implementing ERP systems. Website selling and ERP system are related because they are technological systems hence can be implemented similarly. Moreover, the company may implement the ERP system at lower costs because the company already has a technological system in operation hence implementation of ERP system may only r equire few updates of the existing website selling system. Considering the financial status of the company and the cost of implementing an ERP system, the system can be implemented by the company. This is because it requires limited finances to implement while the company has adequate finances, which it can use in implementing the system without strain or affecting its operations (Koontz and Weihrich 2007). Operational feasibility ERP systems are among the systems that developed in operations due to technological advancements. The system greatly increases efficiency in operation due to several reasons. The system involves control of different departments and coordination of different branches or offices in different geographical locations. This will assist the company reduce its cost of operation and management. The company has a strategy of enhancing operation and ensuring it maintains its profit level in the industry. This system can easily be implemented in the operation of the o rganization due to several reasons apart from the strategies developed by the company. The system can be easily introduced and implemented in the company considering customers’, employees’, management and suppliers’ willingness in embracing technological use (Smith and Raspin 2008). In the recent past, technological development and use have greatly increased and most customers prefer services offered technological. This is because most consumers have subscribed to internet services and are well versed with technological use. The ERP system is a technological system and uses several technological concepts. Considering increased knowledge of technological services and use by most consumers (Funding universe 2011). This system can be easily introduced and implemented. This is because consumers can easily adapt to the new system considering they are well versed with technological applications. It will also be easier to introduce the system among consumers. Furthermo re, since most consumers are well versed with technological applications, it will be easy for the company to easily introduce the system and start using it efficiently (Smith and Raspin 2008). LVMH has in the past embraced technological use in operations. It is also among the first companies to introduce online selling through the company website. Technological applications are basically approved by the management team. Furthermore, introduction of online selling through the company website was introduced by the management of the company. This is a clear indication that the management of the company may easily enhance implementation of the system considering they had implemented a technological application in operation. Moreover, the management is in charge of operations in an organization, and introduction of any change in the organization must require their approval (Funding universe 2011). Management of LVMH has also portrayed willingness in implementation of strategies that can enhance the performance of the organization. Therefore, the management may easily approve implementation of the system in the company. Additionally, the management is in charge of overseeing the achievement of organizational goals and objectives, and adoption or implementation of ERP system may enable the company to achieve its goal of gaining competitive advantage in the industry where it operates. This is because ERP enhances service delivery to customers (Angwin and Smith 2007). In an organization, human resources are considered the most important resource. Implementation of ERP at LVMH requires an employees’ willingness because the introduction of the new system directly affects their operation in the business entity. LVMH frequently and consistently responds to technological developments and advancements. This is because it offers updated services technologically. Therefore, its employees are well versed with technological advancements and introduction of new operational methods. Since its employees have always embraced these changes and increased quality of services to customers, it is evident that LVMH employees can effectively enhance implementation of ERP in the organization (Angwin and Smith 2007). This is because the employees are flexible and easily adapts to changes in operation. Therefore, considering the flexible nature of LVMH employees in operation, it is evident that they can easily adapt to the new system and enhance its implementation in operations in the organization. This can enhance operations in the company because employees are willing to implement the system. Basically, LVMH employees will enhance the implementation of ERP system because strategies of the company embrace technological developments and advancements incorporation in operation to increase efficiency (Angwin and Smith 2007). Organizational strategies especially long term are applicable to both employees and suppliers. Therefore, suppliers are adequately informed an d trained by organizations when necessary in case it intends to introduce changes in operation. This is because suppliers are also part of an organization hence contributes to achievement of goals and objectives. LVMH adequately informs their suppliers and keeps them updated on changes that may affect operations in the organization (Angwin and Smith 2007). Furthermore, its suppliers supported the introduction of website selling, which is a technological selling technique. This is an indicator that its suppliers also embrace technological application in operation. Therefore, since its suppliers supported website selling and are adequately informed on technological changes and advancements, they might easily support implementation of ERP. Furthermore, suppliers operate in line with organizational goals and objectives, and strictly adhere to organizational strategies. Therefore, since its suppliers adhere by its strategies, they will enhance the implementation of ERP because it is part of the LVMH strategy of enhancing service delivery through technological developments (Angwin and Smith 2007). List of References Angwin, D and Smith, C 2007, The Strategy Pathfinder: Core Concepts and Micro   Cases. New York: Blackwell Publishing. Birkholz, A 2004, Business Analysis and Enterprise Resource Planning. Germany: GRIN Verlag. Freeman, E 2010, Strategic Management: A Stakeholder Approach. Cambridge: Cambridge University Press. Funding universe, 2011, LVMH Moet Hennessy Louis Vuitton SA. Indiana: Pearson Education. Koontz, H and Weihrich, H 2007, Essentials of Management. New Delhi: Tata McGraw-Hill Publishing Company Limited. Porter, M 1985, Competitive Advantage: Creating And Sustaining Superior  Performance. New Jersey: Simon Schuster, Inc. Smith, B and Raspin, P 2008, Creating Market Insight: How Firms Create Value From  Market Understanding. London: John Wiley Sons Ltd.

Free People Search Databases and Strategies

Free People Search Databases and Strategies Are you looking for someone? A former classmate? Old friend? Military buddy? Birth parent? Lost relative? If so, then youre not alone. Thousands of people head online every day in search of details on missing people. And more and more of these people are finding success with their search, using the Internet to find names, addresses, phone numbers, occupations, and other current data on missing people. If youre in search of a missing person, try the following people search strategies: Obituaries This may seem morbid, but because obituary and death notices often list multiple family members and friends, they can help to confirm that you have located the correct individual, and also possibly provide a current location for your missing person, or his/her family members. Other types of newspaper notices can be equally helpful, including marriage announcements and stories about family reunions or anniversary parties. If you dont know the town where your target individual is located, then search newspaper or obituary archives across multiple locations and use combinations of search terms to narrow your search. If you know the name of another family member, for example, search for instances of that name (a sisters first name, mothers maiden name, etc.) in conjunction with the name of your target individual. Or include search terms such as an old street address, the town where they were born, the school they graduated from, their occupation - anything that helps to identify them fr om others with the same name. Online Phone Directories If you suspect the person lives in a particular area check for him or her in a variety of online phone directories. If you arent able to locate them, try searching for an old address which can provide a listing of neighbors and/or the name of the person currently residing in the home all of whom may know more about the present whereabouts of your missing person. You may also want to try a reverse-lookup by telephone number or email address. City Directories Another excellent resource for locating addresses is a city directory, a surprising number of which can now be found online. These have been published for over 150 years, in most U.S. cities. City directories are similar to telephone directories except that they include much more detailed information such as the name, address, and place of employment for every adult within a household. City directories also have sections similar to yellow pages which list area businesses, churches, schools, and even cemeteries. Most city directories can only be researched through libraries, though many more are making their way into Internet databases. School or Alumni Association If you know where the person went to high school or college, then check with the school or alumni association to see if he/she is a member. If you cant find information for the alumni association, then contact the school directly - most schools have Web sites online - or try one of the many school social networks or groups. Contact Professional Associations If you know what types of work or hobbies the person is involved with, then try contacting interest groups or professional associations for that field to learn whether he/she is a member. The ASAE Gateway to Associations Directory is a good place to learn what associations are active for various interests. Former Church If you know the individuals religious affiliation, churches or synagogues in the area where he/she last lived may be willing to confirm if he/she is a member, or whether the membership has been transferred to another house of worship. Free SSA Letter Forwarding Service If you know the missing persons social security number, the both the IRS and SSA offer a Letter Forwarding program whereby they will forward a letter to a missing individual on behalf of a private individual or government agency if this action is for a humane purpose or emergency situation, and there is no other way to relay the information to the individual. If you think the person may be deceased, then try a search in the free online Social Security Death Index which will provide information such as date of death and the address (zip code) where the lump sum death benefit was sent. If you are successful in finding the person you seek, it is time to take the next step - contacting him or her. Keep in mind as you approach this possible reunion that the person may resent the intrusion, so please tread with care. Hopefully, your reunion will be a joyous occasion, and you will never lose touch again.

Introduction to marketing and advertising assessment Assignment

Introduction to marketing and advertising assessment - Assignment Example Companies resort to advertising as a way of creating market awareness that they have a new product in the market whose purpose is to satisfy or offer certain benefits. For the current media campaign, an analysis of the effectiveness of various advertising media is essential. Advertising specialty institute (2013) carried out research to find out the most effective way of reaching consumers in Canada, UK and USA and people gave preferred advertising media as shown in the pie charts below. Instant coffee is a drink that many people take as a way of relaxing the mind more especially after a tedious day at the office. On the other hand, people who go shopping have a tendency of grasping a cup of instant coffee before they return to their homes. Using the research findings in the figures above, this study shall incorporate the following media outlets. Calendars occupy the fourth position as the most preferred mode of advertising in the US Market and third position in Canadian and UK market. Calendars and Diaries have the potential of reaching people at the office and homes. Advertising is a communication and a special kind of communication. The advantage of using a calendar and diary is that it will reach many working class people and students who could love to relax over a cup of coffee. If such people can see the name of instant coffee on the calendar before going for a break, chances are high that they shall try it out. Writing instruments occupied the first position as the preferred media for advertising in all the three regions. Writing instruments include pens, books, writing pads among other office equipment. This advertising outlet could be expensive given the need to produce many pens and give them out free, but the contagion effect they shall create will be worth the investment. Engeseth (2009) acknowledge that in advertising, the source, the message, and the receiver all have multiple dimensions but the path from the sponsor to the consumer can be

Impact of Domestic Violence on Childrens Socialisation Process Dissertation

Impact of Domestic Violence on Childrens Socialisation Process - Dissertation Example Since contemporary era has experienced tremendous alterations in the domestic set up, the rights and obligations of family members have also observed imperative changes in their nature and scope. Being the most innocent stratum of society, children turn out to be the target of these changes, and hence are most affected group of both the positive and negative changes of domestic establishment. The present study will be supported with Learning Theory by Miller and Dollard, Social Control Theory by Travis Hirschi, Cognitive Development Theory by Jean Piaget and Looking Glass Self Theory by Herbert Mead. The following hypothesis is being developed for the present study: The more the violence at domestic level in a group, community or social set up, the more the inclination of the youth towards criminal activities and perversion The main hypothesis has been supported with the following sub-hypotheses: The more the gender discrimination and conflict in a society, the higher the probabiliti es of violence and eventual perversion at massive scale The more unequal and unjust the division of labour at domestic level, the poorer the situation of socialisation process in family Interview-schedule has been selected as the tool for data collection for the research work. The researcher aims to conduct the research in London city, England. Twenty mothers, ten teachers and twenty children will be taken as respondents for the present study in order to give representation to different social classes, racial and ethnic groups, religious faiths and genders. The researcher will apply quota sampling in order to include all communities in the research work. After the completion of the study, the data was arrayed in orderly and tabular form in order to interpret the results and give suggestions at the end. CONTENTS Abstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Chapter I i) Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 ii) Statement of the Problem †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 iii) Aims & Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 iv) Sociological Significance †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Chapter II Review of Relevant Literature †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Chapter III Theoretical Framework †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 Chapter IV Research Me thodology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 Chapter V General Findings of the Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 24 Chapter VI Summary, Conclusion & Suggestions Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 32 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 34 Suggestions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 36 Bibliography Appendi ces Chapter I Introduction Socialisation is aptly regarded as the process that turns a biological man into cultured one by learning the prevailing social norms, moral values and traditional ways of leading the group life while interacting with other members of society. Hence, socialisation refers to the process by which individuals acquire the values, beliefs, and behavioural patterns of the social groups to which they belong. â€Å"Socialisation is a developmental process in which an individual comes in contact with people and things that allow them to be socially acceptable.

Presidential Election in Indonesia is more democratic than Presidential Election in USA Essay Example for Free

Presidential Election in Indonesia is more democratic than Presidential Election in USA Essay In Reform Era (1999-2009) the electoral system of Indonesia based on Law: 1) Regulation Number 2 year 1999 about Political Party. 2) Regulation Number 3 year 1999 about General Election. 3) Regulation Number 1999 about position and structure of MPR, DPR and DPRD.1 Which the electoral system is indirectly but at 2004 the electoral system in Indonesia have possibility to choose directly the Candidate of President, President Susilo Bambang Yudhoyono be the first President directly chosen by Community. Electoral system at the time based on Law: 1) Regulation Number 31 year 2002 about Political party. 2) Regulation Number 12 year 2003 about General Election of DPR, DPD, and DPRD. 3) Regulation Number 23 year 2003 about General Election of President and Vice President.2 Applying democracy system in Indonesia be transparency in all field include Presidential Election since 2004 the Indonesian people have right to choose directly automatically impact to democracy system itself become more transparency now. At 1787 United State of America was applying democracy system since legalization of United State of America Constitution but influenced by England system. Presidential Election in U.S.A is chosen by society but the participant was choose by each section state or called elector, in other hand not at all American people be participant of Presidential election only elector. Using democracy system the society have high authority in social life, in Democracy system which literally means â€Å"all in society hand† needed the mechanism to explore public opinion, aspiration in decide a policy that would take by a state. 3 In other hand democracy give the highest position for society to explore opinion, idea, aspiration and more important can create positive things from the Idea. Now President of U.S.A Barack Obama still using this system in Presidential system, President and Vice President will chosen after doing popular vote of election by elector. II. RESEARCH QUESTION 1. Why Presidential Election in Indonesia is more democratic than U.S.A? III. THEORITICAL FRAMEWORK General election theory CHAPTER 2 CONTENT I. Electoral system in Indonesia II. Electoral system in United State of America CHAPTER 3 CONCLUSION

field biology projects :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   I intend on doing a regular project and an extra credit project. For my first project I will start a recycling process in my home. I don’t want to make it too hard on my family so it will consist of aluminum objects and plastics. I will run this and accumulate materials for two weeks. After I will take pictures to illustrate what I have accomplished with my family and write a general knowledge paper on how it affected my home and the environment. It is my assumption that in order to have sex once you have finished. You in other words ahavr the obligation to hit the ball wherever pitched. In doing so you can then have sex with whom you want. If you are a complete ass the you need to have your eyes checked out. Oh say can tou see by the dawns early light. What so proudly we hail at the twilights last gleaming. Who's brought bed sheets to the calm winter morning is oner hwo have indused the same semtiment. Some body has fo to do to to to tot oos be a and get a bagel to eat or som e shit you nkow what I mena. I mean tou if I get 100 people to testify that I have not committed a crime then by god i will now not ever dro the time for what I fold so dearly to life. That is getting boty from anyone I can.   Ã‚  Ã‚  Ã‚  Ã‚   Corwin Belfield Student Extra Credit Project Spring 2002 Field Biology Dr. Hanks For my second project will consist of two Saturday afternoons when my high school baseball team practices at Eastside park in Paterson, New Jersey. With that it will be appropriately called ‘OPERATION CLEANUP’. With this I will not only be educated on the importance of a healthy environment also the kids will learn of the importance to the atmosphere and the many reasons it will be thankful for any help we can give it.

KFC Swot

KFC SWOT analysis The Kentucky Fried Chicken mission statement The Kentucky Fred Chicken mission statement is â€Å"To sell fast food in a fast, friendly environment that appeals to pride conscious, health minded consumers† vision statement : â€Å"†To be the leading integrated food services group† so the world ‘s best tasting starts with the fresh ingredients , the chicken farms &how they raised up †¦ let’s start analyzing the portofolioes: **According to the BCG –matrix: Stars | Cash cows|Xtreme meals,individual meals| Family meals ,sandwiches & coleslaw| Dogs| Question marks| Nuggets, green salads| Desserts , crispy strips, rizo | They should analyze the question marks and the dogs & turn them into stars or cash cows may be investing offers. (N. B:R&D has to work more on their products) Market segmentation & targetting : They classified the market into 3 distinctive markets: a. Individual meals : targetting teenagers , youth & mid-age g roups b. Related article: KFC MacroKids meals: targetting the children by offering them toys & enhancing the play room in their restaurants c. Family meals : for families ranging from 4-6 persons Swot analysis: Strenghts : Customers needed some snacks so , they were the first to introduce what’s called a â€Å"SNACK BOX† which consists of 2 pieces of chicken .. in addition to the cheap price they offer. Weakness: Lack of introducing new items or investing in the old menu †¦.R&D department has to be more focused †¦.. Opportunities: KFC had the opportunity to be reachable world wide in addition to the americana logo which is percieved as a 100% quality offered . KFC has positioned itself as the â€Å"finger lickin good â€Å" brand which is characterized by its special taste formula . Threats : KFC started to fear competitors like Mc donald’s who nowadays offer more healthier food which make customers more focused on more healthier food rather than fried chicken .

Quality & Culture Essay

How have the changing definitions of diversity affected healthcare management and the delivery of healthcare services in this organization? What does this situation say about Heritage Valley Medical Center’s organizational culture and organizational competency, if anything? If you were Ms. Harper, how would you handle this and what information would you present to the executive team, including measures and steps to change the attitudes and opinions presented? Utilize at least one scholarly source, cited in correct APA format that supports factual statements and conclusions about the topic. Review several of your classmates’ posts. Provide a substantive response to at least two of your peers by Day 7. Discussion 2 A woman arrives at a suburban emergency room in active labor. Both she and her husband speak very little English. The staff determines that the mother (and baby) is uninsured and unable to pay for healthcare services out-of-pocket. The baby is showing signs of distress and needs to be delivered. The on-call OB-GYN physician refuses to come to the hospital. He recommends that the patient be transferred to another facility. Provide a substantive 150 to 250 word initial post that fully answers the following questions: What ethical principles relate to this case scenario? What legal principles relate to this scenario? What might the legal consequences be to the health care organization if there is a delay in treatment? Utilize at least one scholarly source, cited in correct APA format that supports factual statements and conclusions about the topic. Review several of your classmates’ posts. Provide a substantive response to at least two of your peers by Day 7.

Free Essays on Advertisement Paper

Dating or Active. The Tale of Two Deodorants Deodorant is something that's a must. No matter what, underarms are going to sweat. So advertisers have to be very clever in creating advertisements for their products to make consumers think that the product they are trying to sell is the best. The ads for Secret and Soft and Dri use word play, color and people to get their points across. The ad for Secret is clearly targeting teens, who are dating. By showing a nice place, with teens sitting at a booth, advertisers give a usual setting for an after school hangout. The background is a soft sky blue, the same color as on the secret deodorant tube. There is a white light hanging from the ceiling, resembling the white ball at the bottom of the tube of deodorant. The white table is almost a heart shape to give way to the romance scene in the ad. The first couple sitting in the booth is both black haired and is wearing khaki colored tops to show that they are a true couple. They are making out paying no attention to the other two couples. There is a vanilla milkshake sitting on the table in front of them. They obviously haven’t had any of it because it looks full. The second couple is the main part of the ad. Everything about them is different. The girl has blonde hair and is resting her arm on the back of the booth. If you look at the ad you can tell she is u ncomfortable, because she is playing with her hair and looking off with nothing to do or say. Her male friend is brown haired with blonde streaks, he is sitting with his arms glued to his sides to show that he is sweating. He is looking over at the first couple like he doesn’t know what is going on. They both are having shirley temples of their own. The last couple is sitting there hugging and kissing. They are sharing a chocolate milkshake. The slogan at the bottom of the ad reads, â€Å"Uncomfortable? Keep it a Secret.† The Soft and Dri ad shows a young woman doing... Free Essays on Advertisement Paper Free Essays on Advertisement Paper Dating or Active. The Tale of Two Deodorants Deodorant is something that's a must. No matter what, underarms are going to sweat. So advertisers have to be very clever in creating advertisements for their products to make consumers think that the product they are trying to sell is the best. The ads for Secret and Soft and Dri use word play, color and people to get their points across. The ad for Secret is clearly targeting teens, who are dating. By showing a nice place, with teens sitting at a booth, advertisers give a usual setting for an after school hangout. The background is a soft sky blue, the same color as on the secret deodorant tube. There is a white light hanging from the ceiling, resembling the white ball at the bottom of the tube of deodorant. The white table is almost a heart shape to give way to the romance scene in the ad. The first couple sitting in the booth is both black haired and is wearing khaki colored tops to show that they are a true couple. They are making out paying no attention to the other two couples. There is a vanilla milkshake sitting on the table in front of them. They obviously haven’t had any of it because it looks full. The second couple is the main part of the ad. Everything about them is different. The girl has blonde hair and is resting her arm on the back of the booth. If you look at the ad you can tell she is uncomfortable, because she is playing with her hair and looking off with nothing to do or say. Her male friend is brown haired with blonde streaks, he is sitting with his arms glued to his sides to show that he is sweating. He is looking over at the first couple like he doesn’t know what is going on. They both are having shirley temples of their own. The last couple is sitting there hugging and kissing. They are sharing a chocolate milkshake. The slogan at the bottom of the ad reads, â€Å"Uncomfortable? Keep it a Secret.† The Soft and Dri ad shows a young woman doing...

SAT Historical Percentiles for 2010, 2009, 2008

SAT Historical Percentiles for 2010, 2009, 2008 SAT / ACT Prep Online Guides and Tips If you took the SAT from 2008-2010, you may be wondering what your percentile score is on the SAT. Is a 2000 on the SAT in 2010 the same percentile score as a 2000 in 2008? Do percentile scores change over time? In this article, I will explain SAT percentile scores, how they change, and I'll provide the percentile scores for SAT combined scores and section scores for 2010, 2009, and 2008. What Are Percentile Scores? Percentile scores reveal how well you did in relation to other people. If you scored in the 99th percentile, then you did better than 99% of the people who took the test. If you scored in the 40th percentile, then you scored higher than 40% of the people who took the test. The College Board determines its percentile scores annually from the scores of college-bound high school seniors who took the SAT. The higher your percentile score, the better you did relative to other high school seniors. Do Percentile Scores Change? Generally, percentile scores for equivalent SAT scores stay the same from year to year. For example, a combined SAT score of 1800was the 81st percentile in2010, 2009, and 2008. However, percentile scores for the same combined and section scores can change very slightly. A combined score of 2100 was the 96th percentile in 2010, but it was the 97th percentile in 2009 and 2008. Similarly, a score of 640 on Critical Reading was the 88th percentile in 2010 and 2009, but it was the 87th percentile in 2008. The SAT does try to utilize its scoring system so that equivalent SAT scores are indicative of the same percentile scores and skill level, regardless of when the test was taken. The purpose of the SAT is to provide a valid way to compare students. A score of 1700 from April 2015 is supposed to be equivalent to a 1700 from both May 2015 andMay 2007. How Should You Use This Data and Why Is It Important? Your percentile score is the most straightforward way to determine if you got a good or badSAT score. If you scored higher than the majority of test-takers, then you did well. However, when you apply to a specific college, you're being compared to the other students who apply to that school. Most colleges publicize their 25th and 75th percentile SAT scores. If you want to be competitive for admission at a certain college, then your target score should be aroundthe school's 75th percentile score. Also, percentile scores help put your scores in context. There may not seem to be much difference between a 680 on the Critical Reading section and a 600 on Math, but that Critical Reading score is the 93rd percentile while the Math score is the 74th or 75th. Raising each section score by 100 points would raise the Critical Reading percentile ranking by 6 points but the Math by about 15. If you're considering retaking the SAT, your percentile scores can help you determine how you should prioritize your time. Similarly, a small composite score increase can have a huge impact on your percentile score if you received a middle score. For example, a 1520 is the 51st or 52nd percentile but a 1760 is the 77th or 78th. Raising your score 250 points can raise your score from average to among the top 1/4 of test-takers. Finally, seeing the percentile scores for multiple years shows how little variance there is between percentile scores for the same SAT composite or section score in different years. If you're worried about how an older SAT score stacks up with more recent scores, take a look at these charts to get an idea of how it compares. Frii Spray/Flickr Composite Score Percentiles, 2008-2010 Score 2010 Percentile 2009 Percentile 2008 Percentile 2400 99+ 99+ 99+ 2390 99+ 99+ 99+ 2380 99+ 99+ 99+ 2370 99+ 99+ 99+ 2360 99+ 99+ 99+ 2350 99+ 99+ 99+ 2340 99+ 99+ 99+ 2330 99+ 99+ 99+ 2320 99+ 99+ 99+ 2310 99+ 99+ 99+ 2300 99+ 99+ 99+ 2290 99+ 99+ 99+ 2280 99+ 99 99 2270 99 99 99 2260 99 99 99 2250 99 99 99 2240 99 99 99 2230 99 99 99 2220 99 99 99 2210 99 99 99 2200 99 99 99 2190 98 98 98 2180 98 98 98 2170 98 98 98 2160 98 98 98 2150 98 98 98 2140 98 97 98 2130 97 97 97 2120 97 97 97 2110 97 97 97 2100 97 97 97 2090 96 96 96 2080 96 96 96 2070 96 96 96 2060 95 95 95 2050 95 95 95 2040 95 95 95 2030 94 94 94 2020 94 94 94 2010 94 94 94 2000 93 93 93 1990 93 93 93 1980 92 92 92 1970 92 92 92 1960 91 91 91 1950 91 91 91 1940 90 90 90 1930 90 90 90 1920 89 89 89 1910 89 89 89 1900 88 88 88 1890 87 87 88 1880 87 87 87 1870 86 86 86 1860 85 86 86 1850 85 85 85 1840 84 84 84 1830 83 83 84 1820 82 83 83 1810 82 82 82 1800 81 81 81 1790 80 80 80 1780 79 79 80 1770 78 79 79 1760 77 78 78 1750 76 77 77 1740 75 76 76 1730 75 75 75 1720 74 74 74 1710 73 73 73 1700 72 72 72 1690 71 71 71 1680 70 70 70 1670 68 69 69 1660 67 68 68 1650 66 67 67 1640 65 66 66 1630 64 65 65 1620 63 64 64 1610 62 63 62 1600 61 62 61 1590 59 61 60 1580 58 59 59 1570 57 58 58 1560 56 57 57 1550 54 56 55 1540 53 55 54 1530 52 53 53 1520 51 52 52 1510 49 51 51 1500 48 50 49 1490 47 49 48 1480 46 47 47 1470 44 46 46 1460 43 45 44 1450 42 44 43 1440 41 42 42 1430 39 41 41 1420 38 40 39 1410 37 39 38 1400 36 37 37 1390 35 36 36 1380 33 35 35 1370 32 34 33 1360 31 33 32 1350 30 32 31 1340 29 30 30 1330 28 29 29 1320 26 28 28 1310 25 27 27 1300 24 26 26 1290 23 25 25 1280 22 24 24 1270 21 23 23 1260 20 22 22 1250 19 21 21 1240 18 20 19 1230 18 19 18 1220 17 18 17 1210 16 17 17 1200 15 16 16 1190 14 15 15 1180 13 14 14 1170 13 14 13 1160 12 13 13 1150 11 12 12 1140 11 11 11 1130 10 1 11 1120 9 10 10 1110 9 10 9 1100 8 9 9 1090 8 8 8 1080 7 8 8 1070 7 7 7 1060 6 7 7 1050 6 6 6 1040 5 6 6 1030 5 6 5 1020 5 5 5 1010 4 5 5 1000 4 4 4 990 4 4 4 980 3 4 4 970 3 3 3 960 3 3 3 950 3 3 3 940 3 3 3 930 2 2 2 920 2 2 2 910 2 2 2 900 2 2 2 890 2 2 2 880 1 2 1 870 1 1 1 860 1 1 1 850 1 1 1 840 1 1 1 830 1 1 1 820 1 1 1 810 1 1 1 800 1 1 1 790 1 1 1 780 1- 1- 1- 770 1- 1- 1- 760 1- 1- 1- 750 1- 1- 1- 740 1- 1- 1- 730 1- 1- 1- 720 1- 1- 1- 710 1- 1- 1- 700 1- 1- 1- 690 1- 1- 1- 680 1- 1- 1- 670 1- 1- 1- 660 1- 1- 1- 650 1- 1- 1- 640 1- 1- 1- 630 1- 1- 1- 620 1- 1- 1- 610 1- 1- 1- 600 Enokson/Flickr Section Score Percentiles Here are the percentile scores for each section for 2008-2010. Critical Reading Score 2010 Percentile 2009 Percentile 2008 Percentile 800 99 99 99 790 99 99 99 780 99 99 99 770 99 99 99 760 99 99 99 750 98 98 98 740 98 98 98 730 97 97 97 720 97 97 96 710 96 96 96 700 95 95 95 690 94 94 94 680 93 93 93 670 92 92 92 660 91 91 90 650 89 89 89 640 88 88 87 630 86 85 85 620 84 84 83 610 82 82 82 600 80 79 79 590 77 77 77 580 75 75 74 570 72 72 71 560 69 69 68 550 66 66 65 540 63 63 62 530 59 60 58 520 56 56 55 510 53 53 51 500 50 49 48 490 46 46 44 480 42 42 41 470 39 39 37 460 35 36 34 450 32 32 31 440 29 28 27 430 26 26 25 420 23 22 22 410 20 20 19 400 17 17 17 390 15 15 15 380 13 13 12 370 11 11 10 360 9 9 9 350 8 8 7 340 6 6 6 330 5 5 5 320 4 4 4 310 3 4 4 300 3 3 3 290 2 2 3 280 2 2 2 270 2 2 2 260 1 1 1 250 1 1 1 240 1 1 1 230 1 1 1 220 1 1 1 210 1 1 1 200 Mathematics Score 2010 Percentiles 2009 Percentiles 2008 Percentiles 800 99 99 99 790 99 99 99 780 99 99 99 770 98 98 99 760 98 98 98 750 97 97 98 740 97 97 97 730 96 96 97 720 95 95 96 710 94 94 95 700 93 94 93 690 92 92 92 680 90 91 91 670 89 89 89 660 87 88 88 650 85 85 86 640 84 83 83 630 82 81 81 620 80 79 79 610 77 77 76 600 75 74 74 590 72 72 71 580 70 69 68 570 66 67 66 560 64 63 63 550 61 61 60 540 58 58 56 530 54 55 53 520 51 51 50 510 48 48 47 500 45 45 43 490 41 41 40 480 38 38 36 470 35 35 33 460 31 31 30 450 28 28 27 440 26 26 25 430 23 23 22 420 20 20 19 410 17 17 16 400 15 15 14 390 13 13 12 380 11 11 11 370 9 9 9 360 8 8 7 350 6 6 6 340 5 6 5 330 4 5 4 320 4 4 4 310 3 3 3 300 2 2 3 290 2 2 2 280 1 2 2 270 1 1 1 260 1 1 1 250 1 1 1 240 1 1 1 230 1 1- 1 220 1- 1- 1 210 1- 1- 1- 200 Writing Score 2010 Percentiles 2009 Percentiles 2008 Percentiles 800 99+ 99+ 99+ 790 99 99+ 99+ 780 99 99 99 770 99 99 99 760 98 99 99 750 98 99 99 740 98 98 98 730 98 98 98 720 97 97 97 710 96 96 97 700 96 96 96 690 95 95 95 680 94 94 94 670 93 93 93 660 92 92 92 650 90 90 90 640 89 89 89 630 87 87 87 620 86 85 85 610 84 84 83 600 82 81 81 590 79 79 79 580 77 77 76 570 75 74 73 560 72 72 71 550 69 69 68 540 66 66 64 530 63 63 62 520 60 59 58 510 57 56 54 500 53 52 51 490 50 49 47 480 46 46 44 470 43 42 40 460 39 39 37 450 36 35 33 440 32 32 30 430 29 29 27 420 25 25 23 410 22 22 20 400 19 19 18 390 17 17 15 380 14 14 13 370 12 12 11 360 10 10 9 350 8 8 7 340 7 7 6 330 5 5 5 320 4 4 4 310 4 4 3 300 3 3 3 290 2 2 2 280 2 1 2 270 1 1 1 260 1 1 1 250 1 1 1 240 1 1 1 230 1 1 1 220 1- 1- 1- 210 1- 1- 1- 200 What's Next? Check out the SAT historical percentiles for 2014, 2013, 2012, and 2011, and learn more about how to understand your SAT scores. Also, you may be interested in this post about whether SAT scores predict success. Finally, read this article if you're wondering if you need SAT scores to transfer colleges. Want to learn more about the SAT but tired of reading blog articles? Then you'll love our free, SAT prep livestreams. Designed and led by PrepScholar SAT experts, these live video events are a great resource for students and parents looking to learn more about the SAT and SAT prep. Click on the button below to register for one of our livestreams today!

Which country builds best cars, Germany or Japan (Mercedes vs Lexus) Assignment

Which country builds best cars, Germany or Japan (Mercedes vs Lexus) - Assignment Example On the other hand Japanese made Lexus has comparatively lesser models in the market (Dawson, 2011). For a better comparison we can select the two top selling Luxury models of both cars, S class Mercedes versus LS class Lexus. The choice of best build cars can be done by setting specific criteria. Customer who wants to make a decision before buying any of these two cars will consider all of the below mentioned aspects. 1. Reliability: In earlier models, Mercedes had some issues in electrical wiring, suspension and brakes but after their out-sourcing, these issues have been resolved. Speaking of today, Mercedes is no doubt a reliable car. Japanese Lexus on the other hand is not equally known for its reliability. 2. Safety: German cars are no doubt much safer then Japanese as proved by crash tests carried out on these cars. 3. Quality: Mercedes and Lexus both are comparable in terms of quality but still Mercedes has an edge over Lexus. 4. Prestige: Mercedes has its origin back in year 1 885 and is the oldest automotive brand still in demand. Over the years, Mercedes has set a bench mark for other companies and a lot of customers are willing to pay extra bucks for its prestige and brand name, while Lexus firstly introduced in 1989 is also making its way to set a better standard for their company. 5. Style: Mercedes Benz has always been famous for its stylish design. Lexus however is not very famous for this, they have few exceptional models but there are many cars which are not very famous because of their outer look. 6. Paint quality: Mercedes and Lexus fall in same category in terms of good paint quality. 7. Performance: Mercedes gives a better performance; it has a upper hand in dealing high speed controls while Lexus falls a little behind at high speed. 8. Technology: Germans pay too much focus on technology, they launch a car with special features one year and the next year same features happen to hit the market by Japanese in their new edition. That is how Jap anese keep their prices cheaper; they don’t have to spend extra on research and development. German cars are very well engineered. 9. Fuel economy: In Japan Gas prices are high, that is why they focus on fuel economy while making a car and Lexus is more fuel efficient then a Mercedes Benz. Mercedes S class proves to be heavy on fuel efficiency. 10. Interior design: Although Lexus offers a very nice interior but since it is affiliated with Toyota, much of it resembles like a Toyota. Mercedes however has a very genuine appealing Interior. It depends on personal taste but Mercedes ranks higher in interior. 11. Spare parts: If a Mercedes car breaks down then one has to pay a lot to get it fixed again in terms of expensive spare parts and labor cost but a Lexus offers much cheaper spare parts and maintenance. 12. Price: Lexus LS is way cheaper then S class Mercedes. If a customers wants features like leathered seats, universal remote transmitter, heated seats then he has to pay ex tra for a Mercedes Benz but these features come as standard in a Lexus series. In view of above mentioned criteria Mercedes leads in most of the aspects while Lexus proves to be more economical. According to Galanes and Adams â€Å"question of policy†, recommendations that can be given to Lexus for improving its market value include i) more focus on innovation and genuine designs ii) focus on safety features iii) focus on technology . Which country builds best cars, Germany or Japan? In this era of global market competitions, it becomes very difficult to make a decision about choosing a brand best suitable for you. Automobile industry over the past few years has grown tremendously but there are still some leading companies who have managed to establish their repute. Mercedes is one of those

Ikea Case Study Example | Topics and Well Written Essays - 250 words - 2

Ikea - Case Study Example For this reason, IKEA focuses on the market segment where these customers are identified. This creates a remarkable point for IKEA to continously formulate promotional communication that would entice the benefits that these target customers desire. The firm’s targeting strategy is therefore concentrated. Concentrated targeting strategy allows marketer to facilitate promotional message and direct it to a single and specific market segment (Pride and Ferrell 181). This makes IKEA dynamic in its attempt to create competitive advantage in its industry. To reach this competitive advantage, IKEA uses psychographic variables for segmenting consumer market. Psychographic variables pertain to lifestyle, attitudes and personalities (Reid and Bojanic 136). It is clear based on the case that the firm uses the idea it has about the consumers’ attitudes, lifestyle and personality when it implements its targeting strategy. Furthermore, to enhance this strategy, the firm also incorporates the behavioral and benefits variables. Behavioral variables include the actual behaviors of the customers which could become the basis of what service to offer them (Reid and Bojanic 137). This leads to its emancipation of additional service thru its cavernous stores for hungry customers. In addition, IKEA clearly tries to win its target customers by offering them the benefits of their products. Benefits are very important because they could help the firm in its identification of appropriate information to use to its target market (Reid and Bojanic 13 9). As a result of the above marketing strategies, IKEA today has become the leading home furnishings brand in the world with 330 stores in 40 countries and having dynamic actual and online interactions to its customers with around 154,000 co-workers (IKEA). It has aggressively expanded from its humble

Presentation Critiques Essay Example | Topics and Well Written Essays - 500 words

Presentation Critiques - Essay Example The presentation also included real life examples of people who had been highly successful as civilized engineers. The listeners were expected to be effective in having an ethical approach in all the future engineering tasks. The information as delivered by the presenter would be beneficial in different engineering. The approach of the presentation was generic so as to be beneficial for the diverse nature of the audience. The presentation was carefully planned and delivered in a proper scientific manner. The information delivered was precise, properly arranged and was specific to the context. The slides had a good flow and continuity giving it a good narrative style. Catchy slide backgrounds and attractive color settings gave the audience a good visual effect. The selection of the font and other settings could add more authenticity to the whole presentation. Through the slide styles, the presenter ensured to be serious in areas required and to be jovial wherever required. The presenter also did well with the fluency in flow of information. The language chosen by the presenter to connect between two slides made the presentation quite attractive. The prime element of attraction in the narration of the presenter was that it could give an exact idea to the audience on what to expect in the slides which followed. However, the presenter lacked the skill to communicate to the crowd through the body language . There was hardly any eye contact with the audience. This made the presentation totally non interactive. However the use of proper animations and graphics in the slides negated this lacking and made the audience concentrate right from the beginning till the end of the presentation. A number of tables were included in the slides which explained the factual quite efficiently. The bulleted captions gave precise direction to the audience. These elements along with the diagrams made the slides interesting and thus could get the full attention of

Assessing The Scope Of Competitive Rivalry

Assessing The Scope Of Competitive Rivalry Scope of competitive rivalry mainly deals with a global focus, however, local computer makers should also be considered. For the large corporations, having a presence in foreign markets is essential. Companies like Dell, HP, Lenovo/IBM, and Acer all compete in multiple international markets. If individuals in a particular country are capable of buying a PC, the top competitors all fight for their purchases. Competition is not cut throat per-se, but if a company like HP falters in any one of its multiple segments, Dell could come in and take its market share. Stage in Industry Life Cycle The thing about technology is that it constantly changes. The personal computer, servers, printers, and data storage devices have existed for decades, but constant RD is employed to make these high-tech machines smaller, run faster, and operate more efficiently. Computers and their peripherals will likely remain in the growth stage for a very long time. Though growth has slowed in developed countries like the United States, it has increased in other developing countries like Brazil, India, and China. On that note, the idea itself has reached maturity. For example, servers (as well as personal computers) can offer long usage time if they are properly serviced over the years. Computers configured four years ago, if built with quality high-end components, can still compete with ones coming out today. New technologies make adding performance to personal computers and servers effortless, which furthers the life of the machines. Degree of Vertical Integration According to Thompson and Gambles research, There were too many technologies and manufacturing intricacies to master for a vertically integrated manufacturer to keep its products on the cutting edge. Therefore, the industry has a very low degree of vertical integration. Companies search for the best manufacturers of parts and services and combine them to create a name-brand computer. Providers need to be accessible for when they are demanded. If they fail, companies like Dell and HP can switch as quickly as living creatures blink. Ease of Entry/Exit Because the industry has long been established and defined by the current competition, ease of entry/exit is not exactly easy. In fact, it would be nearly impossible for a start-up firm to enter. A long established company like Sony, for example, was able to enter late in the game because of their existing company structure and size. Only already established large companies would be able to enter the market, unless some entrepreneur discovered a way to enhance existing business models which maximized efficiencies in nearly every aspect of the venture. Technology Innovation The industry is highly characterized by innovation, considering it is nothing but technology. New products are constantly developed, daily in fact. Intel, for example, releases computer processing units (CPUs) every three months. As a result, costs decline .5% weekly. These CPUs are among the main components of the computer. Since technology is evolving at a rapid rate, computer companies always look for ways to reduce inventory carryover while still having enough in inventory if demand spikes. Product Characteristics Defining the product characteristics is rather complex, as not only are the computers intricate in nature, but the number of products associated with this industry colossal. Looking at the main composition, the industry includes computers (servers, desktops, laptops), peripherals associated with the computer like wireless routers and printers, and external storage. Focusing on the computers and depending on the price, they vary in terms of processing speed, hard drive capacity, number of video display outputs, number of channels of surround sound, and amount of random access memory. Economies of Scale As with most industries, the name of the game is getting the best products for the best price. Gray areas do exist, however. CPUs for personal computers, for example, are only made by two competitors (AMD and Intel). Other manufacturers like SIS and Centaur exist, though they are not as well known and certainly not trusted enough to be in name brand PCs. The same goes for video cards. Many manufacturers do exist, but there are only two significant competitors in the market (Nvidia and ATI). Most manufacturers of video cards actually incorporate the chipsets of the two top competitors into their own models. There is a substantial amount of marketing and advertising that goes into the products of the top competitors. The public must be constantly reminded which computers are the best to buy. Because of cost cutting (as well as international expansion), many companies have some, if not the majority, of their processes outsourced. To further reduce costs, inventory carryover is kept low. Learning and Experience Curve Effects The industry is highly characterized by the philosophy of learn by doing. For example, Dell has been improving efficiencies in their business model for the past eighteen and a half years (as of 2008). As a result, they are a leader in many aspects of their value chain. The competition follows suit, but they do not have as much experience as Dell does in this instance. Capacity Utilization Once again, as with all industries, it is important to have high capacity utilization in order to maximize efficiencies. Because there is little markup on computers and their components, companies need to squeeze savings out of every aspect of their operations. Industry Profitability If a company is well managed and knows what its customers want, then industry profitability can be high. Once processes begin to fall short or crumble, company profitability can go from black to red in a short amount of time. Compaq (before it became HP) was an example of a company with poor management structure. Executives ran the company into the ground because they were not finding ways to be profitable. Despite holding a large portion of market share, the company operated in the red for many of its quarters. Industry Driving Forces Though the industry possesses many driving forces, three come to mind as being most prevalent. For one, increasing globalization plays a big role in analyzing company size and strength. Outsourcing processes to many different countries leads to cheaper manufacturing costs across the entire value chain. India, for example, is a common location for technical support call centers. As the world grows smaller, having a well established brand name in multiple markets will keep top competitors successful. A second driving force is the diffusion of technical know-how across more companies and more countries. Just like in increasing globalization, outsourcing helps to locate the best RD opportunities in the least expensive country. The more minds there are on a project, the more opportunities there are for innovation. As a result, emerging countries may have different thought processes and needs compared to developed economies, so new ideas may be generated. A third driving force is changes in cost and efficiency. As mentioned earlier, it is imperative for companies in this industry to master the Just in Time strategy. Computer components are decreasing in price weekly and are becoming more energy efficient. These changes ultimately lead to newer and better products than those of three months ago. Key Success Factors Just like the driving forces, there are many key success factors that relate to this industry. For one, top competitors most certainly have an expertise in a particular technology or specific research (in this case, computer designing). They hand select the best components (or cheapest depending on the business model) for customers to choose from. After all, the quality of components defines the quality of the computer. A second key success factor is the proven ability to improve production processes. This includes the aforementioned industry-wide decrease in days of inventory holdings, and lessening vertical integration improves competitiveness. As computer components become cheaper to manufacture, the prices decrease. As a result, computer prices fall. Improving production processes are effective methods of keeping profitability high. A third key success factor is quality control know-how. No matter what the problem is with ones computer, it is always the fault of the manufacturer. If HP or Dell builds unreliable computers, buyers will simply switch to another brand with little hesitation. Therefore, it is imperative for the top competitors to maintain their quality control in the factories. If a certain component of the computer keeps failing, then it is likely the fault of the component manufacturer, and not the brand name computer creator. Other key success factors include product performance, reputation/image, and customer service capabilities PORTERS FIVE FORCES MODEL OF COMPETITION Dell has been able to remain innovative in their approach to building computers. They proved throughout their years of existence that providing differentiated, customizable computers with exceptional customer service at reasonable prices is possible. During the early years, Dell was able to undercut the competition by substantial margins. When they developed their strategic plans to sell computers internationally, they were quickly able to capture some of the market share once held by super-giant IBM. As a result, in 2007 International sales accounted for over 41% of Dells sales. To expand upon their business model, they diversified their product offerings to include Dell branded speakers, printers, and ink cartridges. Though not all diversification efforts were successful, Dell proved they could be innovative in their approaches to reaching customers. Michael Dell knew exactly what he wanted to do with his business when he first started his venture, and sticking to that vision has c reated one of the most successful computer ventures ever. Rivalry Among Competing Sellers Dells rivals include more than PC manufacturers. They compete and tally revenues in the following product categories: desktop PCs, mobility products (laptop PCs and workstations), software and peripherals (printers, monitors, TVs, projectors, ink and toner cartridges), servers and networking hardware, consulting and enhanced services, and storage products. Principal competitors amongst these categories include HP, Lenovo/IBM, Apple, Acer, Toshiba, Sony, Fujitsu-Siemens, Sun Microsystems, EMC, Hitachi, Cisco, Broadcom, Enterasys, Nortel, 3Com, Airespace, Proxim, Lexmark, Canon, Epson, Accenture, and EDS. Rivalry among competitors is fierce. If one company falters even the slightest bit anywhere along the value chain, other competing companies will enter and capitalize on the transfer of market share. For example, in the first quarter of 2008, Dell had 15.7% of the total global market share, which is up from 14.8% in the fourth quarter of 2007. The rest of the competition outside of the top five competitors (HP, Dell, Acer, Lenovo, and Toshiba) lost 5% of the total market share. These numbers vary from quarter to quarter, but when the top five competitors see increases in market share, it is clear who dominates. Dell happens to offer a highly differentiated product. They pride themselves on providing high quality computers at better prices points than the competition as a result of directly selling to customers. Prior to Dell, no company successfully offered such a business concept. Sales and promotions are targeted toward special bundle packages (like monitor, printer, and computer in one purchase) and slightly dated computer designs. With Dells premier account, for example, businesses and schools are encouraged to buy specially configured computers (which can be further customized). Savings tend to be larger when consumers purchase computers bundled with an anti-virus package, and Dell warranty, and interest free payments for six months if customers own a Dell premier credit card. Though competitors like Sony offer similar incentive programs, none of them can match Dell. Though Dell was strictly direct-to-consumer oriented for the longest time, they were losing significant market share to Apple as a result of not offering their computers in stores. As a result, they agreed to a contract with Best Buy and Wal-Mart. Though customers would technically pay for the markup at Best Buy or Wal-Mart for the same computer they could purchase through Dell, this tactic helped to keep Dell from losing market share to HP and Apple. In addition, Dell began offering white-box PC solutions in 2003 which helped them achieve an additional $380 million in revenues. Though critics were skeptical of the decision to move into this segment, most saw it as an effort to take on white box dealers in China. Potential New Entrants The threat of potential new entrants is minimal if even possible. There is a considerable presence of sizable economies of scale in production and other areas of the operation include the following: a substantial amount of marketing and advertising that goes into Dells products and the ability to outsource areas of the business they cannot make profitable by locating in the US. In addition, Dell is the industry leader in minimizing inventory on hand. In addition to the economies of scale, the learning and experience effects curves have to be taken into consideration. Dell has followed the simple model of learn by doing. As a result, they have been improving efficiencies in their business model for the past eighteen and a half years (as of 2008). The competition cannot match Dell. As with any industry that has been defined for decades, there is a strong brand preference and somewhat high degrees of customer loyalty. Because Dell is focused on being the lost-cost leader in the industry, they need not worry about customers switching purely on price. Customers want an established brand name that has the proven ability to withstand the test of time. As a result, HP, Dell, Acer, Lenovo, and Toshiba will remain the top competitive global competitors for the years to come. Though Apple is a leader in the US, they will not be able to compete in price conscious countries. Because the market share is dominated by the big five, any completion will fight for the remaining half that is crowded with hundreds and thousands of un-established brands. As with most industries that have long been established, there would be extensive capital requirements for a new company. Entry would likely cost millions, is not billions of dollars. As a result, the same brand names have existed for decades. On top of that, striking deals with distributors and retail stores would prove to be difficult. What basis would new consumers have for trusting a brand new computer company? That is why Insignia failed. Assuming the company has these issues sorted out, they would still have to deal with restrictive regulatory policies and tariffs and international trade restrictions. A new threat will only exist if the company can figure out how to succeed at every one of these difficult situations. Substitute Products Substitute products are becoming an issue within the industry. As technology progresses the products of yesterday become obsolete. The smart phone is becoming the biggest threat to the personal computer. Though they are much smaller and fit in the palm of the customers hand, they are capable of doing many of the tasks that a computer can do. For users that compute on larger scales such as film makers, musicians, and reporters, the computer can never be replaced. As a result of the smart phones popularity, computer companies are now competing in this segment. Supplier Bargaining Power The supplier bargaining power through Dell is mainly weak, though there is some slight flexibility. For example, Dell cycles through the top two CPU suppliers (Intel and AMD). Because they are in fierce competition, they continue to make quality products and are normally differentiated only by price. When Dell switched to AMD in 2006, they switched because AMD was able to provide Dell with a better performing chip for a better price. Similar situations occur with peripherals like printers (switch from HP to Lexmark then Dell branded), several speaker offerings from Altec Lansing and Dell branded, and different suppliers for the motherboard. Dell will switch to the best supplier for the best price as long as component quality does not suffer. Buyer Bargaining Power Buyer bargaining power, on the other hand, is high. There are a variety of products to choose from at lower price points than the competition. Purchasing items in bundles leads to greater saving, especially if customers have a Dell premier account. In addition, refurbished or customer-returned computers are offered at even greater discounts. Because technology continually evolves, buyer preferences change, ultimately leading to product adaptations. Customers demand the best product at a better price than the competition. If Dell fails at their own mission statement, they will lose the market share they currently possess. INTERNAL ANALYSIS: SWOT STRATEGIC COST ANALYSIS Value Chain Analysis Dell aims to provide low prices on a diversified line of customizable personal computing solutions by selling direct to customers. In addition, they have an efficient supply chain and manufacturing process that allows them to maintain a leadership position in the industry. As a result, they can sell premium quality products at price points their customers can afford. Just recently to compete with Apple, they have extended their product offerings into retail stores like Best Buy and Wal-Mart. When surveys were conducted in 2008, Dell was found to be deficient in the laptop market segment. As a result, they began contracting part of their assembly process to manufacturing facilities in Asia. Once the basic assembly was completed in the Asian facilities, the half built computers were sent back to the US for final product completion. The problem was that this incurred more costs than if they outsourced the entire operation. As a result, laptops became 100% built overseas. Other cost reduction techniques include minimizing the number of days of stocked inventory. By 2002, Dell was able to minimizes their supplies to anywhere between 2.7 and 4 days. These low stocking days in addition to their purchasing model put Dell at a great advantage. When customers configure their computers online or at the kiosks, they are required to pay in full before their computer can be built. This puts Dell at a great advantage because they have the money for the computer (or other products) before the customer even has the tangible product. They also offer special deals for professional organizations, schools, and other preferred Dell account members. Because they keep a close relationship with their customers, they can create value in other areas like expanded product offerings and 24/7 customer service. Additionally, Dell runs several tests throughout the build process of the computers. Multiple levels of testing reduce the number of manufacturing errors, which furthers their cost reduction efforts. By the end of the manufacturing process, the computers are pre-loaded with an operating system and several programs to enhance buyer value. In short, when the customer receives their computer, they simply have to turn on the unit to begin us e. Dell believes that maintaining close relationships with their suppliers leads to better computers, which will improve customer satisfaction and keep costs low. Once customer satisfaction is high, they will likely buy additional products from Dell such as printers. Further, by providing twenty-four hour technical support, Dell can continue to emphasize the importance of their customers in their eyes. By outsourcing operations like laptop manufacturing and customer service call centers, Dell has found ways to produce products at better price points. Similarly, if Dell produced their own PC components, they would never be able to maintain their competitive edge. Costs for RD and production capacity would eliminate profit margins, even possibly putting Dell into a troubling situation financially. Updates to current model offerings are employed every couple of months. They include improved performance, new input device technologies (like eSata and USB 3.0) and increase energy efficiency. Benchmarking Activities In most industries, Benchmarking tends to have at least some importance in creating better products and improving efficiencies. In any technology driven industry, however, it is essential in order to survive. Dells goal is simple; they keep prices low by allowing customers to create a complete personalized computer according to pre-defined specifications. Doing this enables Dell to avoid carrying pre-configured computers in inventory. Though they do offer refurbished models for discounts, it is not a substantial part of the business. Because their business model is so unique, they can provide customizable solutions that minimize costs, eliminates much of the need for inventory carry-over, and requires customers to prepay (or set up a preferred payment account) before receiving the computer. By cutting out the middleman, Dell can pass on savings to the customer. In addition, by continually searching for ways to improve the manufacturing process, how customer orders are filled and ship ped, and how employees are trained, Dell can retain its competitive edge. Activity Based Costing Dell breaks down its individual activities of the value chain into several components that will provide cost estimates and capital requirements. Categories include advertising, researching, development, technical support (hardware and software related), selling, general, and administration, engineering, and logistics. When one activity is altered, its effects can be felt through the other activities throughout the chain. Once Dell establishes their cost estimates, they can analyze their competitiveness with companies like HP, Lenovo, and Acer. From there, they can make the necessary adjustments to maintain success. Competitive Strength Assessment Analyzing Dell for the competitive strength assessment is analyzed over two criteria. First, how does Dell rank relative to competitors on each of the important key success factors that determine market success? The second, does Dell have a net competitive advantage or disadvantage versus major competitors? Dell understands that in order to remain competitive, they must not lose sight of their business model. The continually search for ways to reduce costs along every aspect of the value chain. As a result, they fair well in the competitive strength assessment. They continue to satisfy their customers by providing total computing solutions. This assessment includes the comparison of the pre-defined industry key success factors against the top competitors: expertise in a particular technology or in scientific research, proven ability to improve production processes, and quality control know how to other competitors. In addition, other strength measures will be weighted. Included measures are product performance, reputation/image, and customer service capabilities. Once the key success factors are reviewed, the weighted overall strength rating will be determined. Weightings rank from highest (strongest) to lowest (weakest). This assessment helps pinpoint which areas Dell excels. Similarly, it also illustrates where they should improve. As illustrated by the competitive strength assessment, Dell still remains stronger than HP, but not Apple. But just because Apple ranks higher does not mean they sell more units. In 2007, Dell shipped (US) 19,645,000 units whereas Apple shipped 4,081. On a worldwide outlook, Apple is not ranked whereas HP shipped 50,526,000 and Dell shipped 39,993,000. Apples product line, however, is priced higher overall than the competition. Their theory is that extensive RD must be made to determine which parts work best together. Apple spends a great deal of time researching components to find out which ones talk best to each other. Their customers believe Apple computers tend to be more stable and last longer than the competition. Whether this is purely an advertising gimmick or legitimate fact has not been proven, but customers seem to believe this is the case. FINANCIAL ANALYSIS BUSINESS STRATEGY ANALYSIS: PORTERS GENERIC STRATEGIES Best-Cost Provider Strategy By late 1997, it was clear that Dell was defining their position in the market. They had become a low-cost leader that was discovering new ways to harness efficiencies from their direct sales business model. They wanted to provide quality computers at price points lower than the competition, and they succeeded. This strategy gave them the upper hand in the industry, and as a result, they are a top competitor with a high percentage of the overall market share. Dell achieved their best-cost status from the ability to provide customers with customizable computing solutions at lower than expected prices by cutting out the middleman. By employing this strategy over multiple product offerings, they were able to target a wide range of computer users from the business end to personal home users. Owner Michael Dell achieved this status by constantly benchmarking company performance. He continually searched for ways to improve all aspects of the business, which includes ongoing improvements in the assembly efficiency, improved quality control, enhancing partnerships with suppliers, adopting just-in-time inventory practices, website rebuild, customer service/technical support improvements, and placing Dell computers in retail stores. As a way to enhance value, Dell held forums that gave senior management the opportunity to listen to their best customers for determining future needs and expectations of buyers. In 2007, Dell began enhancing customer value through IdeaStorm, a website that allows customers to post suggestions for ways to improve the company. Improvements yield great reward, as Dell was rated number one (in 2005) for providing exceptional customer service to large enterprises. Vertical Integration When the industry was relatively new, it was essential for a PC manufacturer to be at least partially integrated. If they were not, customers did not receive their product well. That logic shifted over time, however, to the point where being vertically integrated would be detrimental to long-term company success. To not be vertically integrated is the best way for Dell to mass-produce computers. Today, Dell has an arms-length relationship between specialist suppliers, manufacturer/assemblers, and end users. It is unlikely for Dell to ever revert back and become even partially integrated, as the industry as a whole is becoming less integrated daily. Transaction Cost Economics Dell aims to keep transaction costs low and continually searches for ways to save. There are no surprises for customers when they visit the Dell website, unless medications have been made to the layout. Customers expect low prices for quality computers, and that is what they receive. Improving bargaining power between suppliers is highly unlikely, due to the fact that discounts on technology can only go so far. They are typically regulated and controlled, and have even been scrutinized for selling components for more than they are worth. Dell accepts PayPal, MasterCard, Visa, American Express and Discover credit cards in addition to their own premier account credit card. They believe that having multiple payment methods encourages customers to purchase more goods. In addition, other typical transaction cost economics include the time it takes to configure a computer online (or at one of the newly introduced kiosks), the time it takes to research what components fit customer needs the best, the time it takes to actually place an order, and the time it would take if customer service/technical support is needed. Cooperative Strategies Michael Dell believed that partnerships with suppliers would be better for the company than if it were to integrated backwards and manufacturer its own components. As a result, they have relationships with processor manufacturers Intel and AMD, hard disk drives manufacturers Seagate and Western Digital, speaker manufacturers Altec Lansing (often rebranded as Dell), and multimedia component manufacturers creative technology ltd. Other suppliers for parts like RAM, motherboards, fans, and DVD drives change depending on who supplies parts for the least amount of money. When Dell agrees to purchase components from suppliers, they are required to purchase a certain percentage of stock per order. As a result, Dell is able to demand products when needed. They can expect timely shipping and service from the suppliers as well. Suppliers often have locations within close proximity to Dells manufacturing facilities. In addition, these suppliers are often treated as Dell family members. Finally, these partnerships help drive down costs. Offensive Strategies Dells suppliers act offensively daily. They have to in order to keep up with changing technology. Coming from Dells perspective, they too act offensively. Though they are not necessarily pioneering new and better technologies, they demand the latest and great from suppliers at the quickest rate possible. They refresh their product line every few months to make it seem as though they are revamping their product line often. In addition, if there are new technologies that exist for determining ways to lower costs along the assembly line, they investigate and incorporate. They have been the leader in direct-marketing of computers and will likely remain at the top so long as they remain offensive. After all, they are the low-cost leader. Defensive Strategies Though Dells attempts at defensive strategies have not always been positive, they nevertheless attempted to fill a void in their product line. Responses to the changing marketplace include Dell televisions and Mp3 players. Though these products were highly competitive, they were never able to reach customers hands the way existing products could. This is one instance where Dells direct selling strategy proved to hurt their business model. A positive defensive strategy, however, was the release of the Inspiron notebook. Dell began outsourcing their entire laptop manufacturing operation to cut costs and maximize efficiencies. As a result, they were able to remain competitive and increase the market share that had began to lose. The global recession has also affected Dell, but most businesses have seen some sort of negative change from it anyway. First-Mover Advantages In 1984, Michael Dell began his journey of creating custom built computers sold directly to customers. This, in itself, is the first-mover advantage of the entire industry. No competitor has been able to match the success of Dell in terms of direct selling to consumers. They have had far more years of experience operating in this manner than any of the other competitors. It is for this reason Dell will likely remain the top competitor in direct-to-consumer computer sales. CORPORATE STRATEGIES: DIVERSIFICATION Beca